Insights
Market analysis and perspective
Analysis from the Alliance and its chapters on markets, sectors and international trade.
Choosing your first European market: a framework that survives contact with reality
Most companies pick their first foreign market for the wrong reason: it is the one they happen to know someone in. Here is a way to decide that holds up when the easy answer runs out.
Read moreThe single market has no borders. It has paperwork.
Tariffs between EU countries are gone. What replaced them is quieter, and for a small company it can be just as expensive.
Read moreWhat a business association can do for you — and what it cannot
The honest version, including the parts that do not appear in the brochure.
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